Our Mission

Our mission is to protect affordability and consumer choice in the pet care marketplace by ensuring pet owners and veterinarians continue to have access to affordable products, trusted providers, and a broad range of care options.

Why Competition Matters

We believe a competitive marketplace benefits everyone. Increased consolidation in the veterinary and pet care sectors risks reducing competition, limiting choice, and driving higher costs for families and independent veterinary practices. Our coalition supports a balanced, competitive market that encourages innovation, protects consumer access, and helps ensure veterinarians can continue to make independent decisions in the best interest of the animals they serve.

With nearly two-thirds of American households owning pets, affordable and accessible veterinary care is not just an industry issue, it’s a consumer issue affecting millions of families nationwide.